Corporate branding is using your company name as a mark in all communication towards stakeholders. This as opposed to product branding where only products are being promoted to consumers.
A strong image cannot be imitated Society is being dominated by information and speed. Everyone knows everything or at least knows how to get easy access to information. As a result products and services are no longer protected against imitation, being unique is no longer a competitive advantage. As soon as a new product is launched, a competitor puts a similar and cheaper product on the market. A corporate identity is not so easy to copy… B2B clients too buy subjectively Subjective, emotional factors are often the deciding factors of a purchase.
Monolithic identity Endorsed identity Branded identity This typology was introduced by Wally Olins and allows us to give a simple explanation on the different corporate branding options.
At Corporate Branding Inc, we combine our strong local presence with a worldwide selection of promotional products to give you the best in customized marketing solutions.
We are dedicated to providing the highest quality product, most cost effective methods and quickest service available in the industry. We work closely with our clients to create effective promotional marketing campaigns by translating creative ideas into products so that our clients’ brand will be recognized by the consumer. While some promotional products companies are only in the business of selling products, we're not. We know an effective promotional campaign begins with outstanding creative ideas, and it's only after we share our ideas and develop a plan that we help you select appropriate promotional items.
For creative solutions you'll treasure, contact us before your next event or program. We'll show you how to capture attention and unlock the secrets of promotional success. Please click on the search button on the left hand side of this page to browse from the over 1 million products available that we can source for you and your organization.